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In a sea of different promotional items, it can be difficult to choose which ones best promote your brand. It’s no surprise that many marketers struggle to find which promotional items deliver the most bang-for-your buck, which is why we’re here to narrow down your choices and help you maximise your marketing dollars to full effect. In this article, we’ll be taking a look at the 5  most popular promotional items that we believe every marketing team should have.

1. Promotional drinkware

One of the most popular forms of promotional items is drinkware. If your business is set up in a corporate environment, how many of your employees have you spotted with a mug that’s sitting right on their desk? Promotional drinkware is high on this list mainly because of its usability rate. People love drinking a cup of coffee in the morning and it’s definitely an item that they’ll find plenty of use for.

Aside from mugs, you can also brand water bottles, glassware, travel mugs, and more. These products are often used during business meetings, exhibits, and conferences as a way for the recipient to stay hydrated. Whenever they use their water bottles, they’ll definitely be able to recall your brand.

2. Branded tote bags

It doesn’t take much to figure out why branded tote bags are popular amongst consumers. Imagine the recipient using the tote bags to carry around promotional items they’ve received in a trade show or other similar event. It’s extremely useful and if your target audience is leaning towards the female demographic, they’ll definitely appreciate these bags even more.

If your marketing team is heading to a trade show or exhibit, then you’ll find branded tote bags to be an effective marketing tool. It’ll certainly bring a lot of exposure to your brand, especially if the recipients use it in public places.

3. Promotional pens

While it’s true that technology has modernized our day-to-day life, that doesn’t mean one should go out without carrying a pen. Promotional pens will never go out of style because it’s a quintessential item for the everyday professional. From taking down notes to writing checks and signatures, promotional pens will always have a time and place in a man’s pocket.

Just make sure to use high-quality pens rather than those cheap, plasticky ones so you can maximise its usability. The more the recipient uses your pen, the more often they’ll be able to recall your brand.

4. USB drives

Young consumers will most certainly be delighted in receiving USB drives as a promotional item. Almost everyone has these devices in their pocket and it’s a great way of backing up files, storing important documents, and just carrying important information wherever you go.

USB drives have a variety of styling options that make them more appealing. They can even be custom-made that’s relevant to your brand’s image. For example, if your business is in the sporting goods industry, you can hand over USB drives that are shaped like a shoe and are printed with your brand’s logo. These devices make for a long-lasting promotional item that will scale high on the usability factor, especially in this day and age of information.

5. Power banks

If you’re thinking about charging up your marketing game, there’s no product worth looking at other than a power bank. It’s a functional item that often gets used on a regular basis, so why not take advantage of that and use power banks as a giveaway product? It’ll definitely make a huge impact amongst the recipients and they’ll definitely remember your brand for it.

Power banks make sense because everyone is hooked to their smartphones, tablets, and electronics. With its high staying power and ability to charge up multiple devices, expect power banks to literally charge up your marketing efforts and take your brand awareness to the next level.

Key takeaways of using promotional items

There are two things that make a promotional items in Sydney popular and these are:

  • Usefulness
  • Staying power

As long as these two are present in your promotional items, you can expect the products to increase your brand’s awareness and resonate with the recipients. That said, you need to study your target audience and find out which items they’re genuinely interested in. It’s all about doing research and maximising the most out of your marketing dollars.

When used correctly, promotional items can make a lasting impact. Consider using these 5 promotional items into your next marketing campaign and watch how it can elevate your brand into new heights.