HOW WE DO IT
CREATIVE PROCESS – BRAND CONSISTENCY
We use design and creative thinking to make your merchandise more effective.
1. STARTING BRIEF
- The brand style-guides and creative brief
focuses on consistently of replicating your
brand in a variety of situations, where the logo is used, and the final product needs to be versatile.
- The visual component is the starting point for
any new design range.
- A new create piece of merchandise always
communicates your brand values and the
marketing message inbuilt into the product
must create an impact.
2. BRAND PERSONALITY
- We take a simple product, then add the
emotion and unique ingredients of your brand to create a special line of merchandise that
represents your brand.
- We use characterising list of 4–5 keywords
describing the outcome.
- We create pictures and designer workflow to
incorporate all the unique features into the
3. THE PRODUCT DESIGNS
- The product we create will be practical, useful
and desired by your customers.
- Our designers have a choice of colour palette,
style direction choices in the creative search to
produce an innovative promotional merchandise range.
- We test different environments creating a style
guide setting right and wrong cases of logo use to achieve the best result.