If you’ve been in the marketing game for a while now, you know that promotional products are still relevant to this day. Despite the prominence of digital marketing, nothing can compare to a useful, tangible item that allows you to connect with consumers by engaging their senses. Promotional products have their time and place and when used properly, can elevate your brand’s reach to the next level.
Aside from handing over giveaways during trade shows and exhibits, you can integrate promotional products with your online marketing campaigns to help maximise its effectiveness. In this article, we’ll be discussing how you can combine these two worlds and transform promotional products into a powerful marketing tool.
Why use promotional products for your online marketing campaigns?
For the majority of businesses who engage with their customers online, staying within their line of sight is very important. Now, some businesses make use of viral marketing strategies (i.e. high quantity, low quality ads) to generate interest and maintain their visibility among their target audience. The only problem is that this kind of marketing strategy appears quite “spammy” in the eyes of most consumers, making them less likely to engage with repetitive, non-informative ads.
The last thing you want is for your potential customers to blow past your ads and ignore your brand altogether. If you want your customers to remember you, you have to be creative with your online marketing campaigns. This is where promotional products come in. Promotional products are basically any type of merchandise that’s printed with your brand’s name or slogan. The great thing about promotional products is that they remind the recipient of your brand whenever they use the product. The more useful they deem the product is, the more often they’ll be able to recall your brand.
These products can range anywhere from branded pens, mugs, t-shirts, and other items that your target audience may be interested in. The question is, how can you integrate products with your online marketing campaigns? Here’s how.
Using social media as a platform for giveaways
One of the most effective ways of formulating an online marketing campaign for promotional products is through social media. Online raffles, contests, and giveaways are prime examples of using promotional products online. The campaign is pretty straightforward; pick an item that’s in line with your audience’s interest, create an online giveaway event on a bunch of social media platforms (Facebook, Twitter, and Instagram), and let the campaign run its course.
Here’s an example on how to create an online marketing campaign centered around promotional products:
1. Create a post on Facebook inviting your audience to participate in the giveaway.
2. Provide mechanics on how the giveaway works such as liking your page, sharing the post, and tagging 2-3 friends in order to qualify for the giveaway.
3. Pick the giveaway winners and distribute the items to them.
Sounds easy, right? You can also run Twitter contests where users participate by tweeting certain hashtags along with a picture from your brand’s product line. The same thing goes for Instagram where participants can post a photo of your product and use hashtags in the process. Not only will you be able to generate buzz and attention for hosting giveaways and events, but you’re also able to make a lasting impression by handing over promotional products to the winners.
The reason why it’s so effective is because who doesn’t want to win an item for free? All they have to do is follow certain mechanics and they’ll have a chance to win something from their favourite brand. The key here is to figure out which promotional products your audience wants to receive. To do this, you can run a poll and ask your audience a few questions about which items they use on a regular basis.
Remember, you have to factor in usability when using promotional products for your online marketing campaigns. You want the recipients to find the product useful so they can be continually exposed to your brand. If you’re looking to maximise the effectiveness of promotional products, then this type of online marketing campaign will certainly give you favourable results.