In tough times the Promotional Products industry gets going.
Customers are looking for value for money and alternatives to traditional below-the-line media campaigns in a cluttered market. Historically, in tough times, promotional product spending increases as often marketers can run 20-50 times more targeted niche promotional product campaigns and generate tangible results at a much lower overall cost.
- A gift with purchase can be more powerful and engaging customer with an exciting offer in comparison to offering the tradition discount. Consumers appreciate a tangible Value-add as part of a well planned campaign that offers creativity and impact.
- Beware of green “Eco” campaigns that don’t reduce the carbon foot print in an effort to save money. Engaging environmentally friendly products display appropriate labelling and constitutes a green product that is meaningful to the consumer and shouldn’t be an area of cost cutting.
- Well established niche marketing campaigns are well equipped to survive tough economic times.
- The most common mistakes with promotional product campaigns are having a lack of brand relevance. Customers may like the product but if it not consistent their brand message then the campaign could be a waste of money. The advertising needs to be a well constructed campaign to obtain a response from the customer.