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HOW WE DO IT

CREATIVE PROCESS – BRAND CONSISTENCY

We use design and creative thinking to make your merchandise more effective.

1. STARTING BRIEF

  • The brand style-guides and creative brief
    focuses on consistently of replicating your
    brand in a variety of situations, where the logo is used, and the final product needs to be versatile.
  • The visual component is the starting point for
    any new design range.
  • A new create piece of merchandise always
    communicates your brand values and the
    marketing message inbuilt into the product
    must create an impact.

2. BRAND PERSONALITY

  • We take a simple product, then add the
    emotion and unique ingredients of your brand to create a special line of merchandise that
    represents your brand.
  • We use characterising list of 4–5 keywords
    describing the outcome.
  • We create pictures and designer workflow to
    incorporate all the unique features into the
    products.

3. THE PRODUCT DESIGNS

  • The product we create will be practical, useful
    and desired by your customers.
  • Our designers have a choice of colour palette,
    style direction choices in the creative search to
    produce an innovative promotional merchandise range.
  • We test different environments creating a style
    guide setting right and wrong cases of logo use to achieve the best result.

MOCK-UPS